No one is immune to public opinion and its consequences. Fortunately, there are concrete steps you can take to protect the family and its members from reputational damage.
If there are circumstances where remedial action is required, we can help by assessing the situation and then recommending which specialists in a crowded field are best to assist – whether media agencies, lawyers or cyber specialists.
As importantly, we believe that families should be proactive in understanding their digital profiles. Inaccurate information can generate and accelerate fake news or misinterpretation, endangering legitimate business activities and the family brand. Digital carelessness can expose family members to fraud and extortion – and even place them in physical danger.
We are slightly surprised by the data showing how few families are conscious of digital risk. A digital health check is a sensible element of a comprehensive risk management strategy and is not expensive for the peace of mind it provides. An agreed, proactive and publicly available narrative is also a sensible strategy to exhibit social capital thoughtfully and positively.
