Mark Read, a prominent figure in the South African art world, has long championed the idea that art is more than mere decoration. As the leader of the Everard Read group of galleries, an institution with a 121-year history, Read believes that true art engages with the human condition in profound ways.
“There seems to be a human need for art – an innate need for us to interface with or make art and make some kind of sense of being alive. You don’t have to teach children that,” he told guests at a Stonehage Fleming World event hosted at his Johannesburg gallery earlier this month.
According to Read, there is a fundamental distinction between art and décor. While décor may serve to enhance the aesthetic appeal of a space, true art, he explained, is about more than just visual harmony – it challenges us and forces us to confront deeper truths. “Powerful art isn’t necessarily about beauty, it’s about making a lasting impression, whether through comfort or discomfort.”
Read’s philosophy at Everard Read has not only contributed to the growth of South Africa’s modern art scene but has also elevated the cultural dialogue surrounding art’s role in society. Under his leadership, the Everard Read Gallery has become a beacon for contemporary South African artists.
Choosing a more challenging path of fostering new talent and taking artistic risks, Read has steered the gallery away from a purely commercial focus, contributing to the evolution of South Africa’s modern art scene. “It has been a very interesting road for me, guiding us towards being an institution that is aspirational for young South African artists. Although perhaps less profitable, fundamentally, it has been much more rewarding.”
Image: © Portrait of Mark Read by Blessing Ngobeni